Welcome to Mom Creators!
Mom Creators is a newsletter and private membership for moms who want to thrive in the creator economy — on their terms.
Every week, we share posts filled with tactical advice, personal stories, and proven strategies to help moms turn their creativity into income, impact, and opportunities. This is the go-to place for moms who are building — or dreaming about building — something of their own. Whether you’re an influencer, UGC creator, blogger, video editor, or a behind-the-scenes marketer, you’ll find the support, tools, and community you need right here.
If this is a community you want to get behind, please hit “SUBSCRIBE” (it’s FREE) and read on to learn more.
Why you’ll want to subscribe:
✨Free Subscribers✨
Posts each week focused on how moms can grow in the creator economy
Brand collab spotlights, practical creator tips, and inspiring stories
✨Paid Membership✨
Everything free subscribers get, plus:
Access to exclusive paid opportunities
Access to members-only comment threads (no trolls, just smart, supportive convos)
Substack Chat — our private, real-time chat group where we share behind-the-scenes updates, host Q&As, and start real-time discussions
Invitations to our monthly Pitch Seshes — think Shark Tank, but moms are the sharks and brands are pitching to you
✨Founding Mom Creators✨
Everything in the paid plan, plus:
Exclusive access to our invite-only community of vetted brands and mom creators powered by Vinly
Early access to new opportunities and collaborations
Sneak peeks and influence over upcoming projects, events, and initiatives
If you’re a mom and you're ready to create more freedom, more income, or just more you in your work — you're in the right place.
Join free, go paid when you’re ready, or step into the Founding tier and help shape the future of the mom creator movement.
Why I Built the Mom Creators Community
The Mom Creators community is a true passion project. I saw a gap—moms with incredible creativity, talent, and stories to share were struggling to turn their passion into real, sustainable success. I know firsthand how hard it is to juggle motherhood while building a brand, negotiating with companies, and keeping up with the ever-changing world of content creation. So, I built a space where mom creators could learn, connect, and grow—without feeling overwhelmed or alone. Mom Creators is more than just a community; it’s a movement that empowers moms to own their voice, get paid what they deserve, and create on their terms.
When I had my son in 2010, I didn’t want to return to my 9-5. Like so many new moms, I wanted to figure out a way I could earn money, further my professional aspirations while working from anywhere so I could stay with my son. I took that giant somewhat scary step into entrepreneurship in 2010 with my first company - a marketing consulting practice- and then again when I launched Gugu Guru in 2015. I haven’t turned back.
So many moms want this for themselves and I am determined to help them achieve their goals. Today the Creator Economy offers even more ways moms can benefit from flexible work and monetize their expertise and passions.
Mom Creators is a community of tens of thousands of moms at all stages of the creator journey. I am excited to help them through resources, guidance, brand connections and now IRL events.
Subscribe to get full access to the newsletter and publication archives.
Follow along on my journey
Come along with me and watch how I build the Mom Creators community and generally figure out how I can help as many moms as possible —every new post will be sent directly to your email inbox.
Pro Tip: for a spam-free, ad-free reading experience, plus audio and community features, get the Substack app.
Join the Mom Creator movement!
Whether you’re a mom or represent a mom-focused brand, I invite you to be an active part of the Mom Creator movement. Participate in the comments section, or consider supporting my work with a subscription. Paid subscribers are truly micro-investors helping to fund the Mom Creators movement.
To learn more about the tech platform that powers this publication, visit Substack.com.
